Photography: Max Rosenstein
instagram - @maximilianwilliam
Styling: Maude Boisjoly
instagram - @maudeboisjoly
H&M: Susan Morales using MAKE UP FOR EVER
instagram - @susanmorales
Models: Franco @ NEXT CANADA
Ariel @ Montage
Assistant: Christopher Morrison
http://shopthe26thlook.com / Shop The 26th look
http://www.levi.ca / Levi’s
http://www.veromoda.com / Vero Moda
http://www.drmartens.com / Dr Martens
http://www.thebay.com / The Bay
http://www.hm.com / H&M
http://www.aldoshoes.com / Aldo
http://www.cheapmonday.com/ Cheap Monday
http://www.elizabethandjames.us / Elizabeth & James
http://www.samedelman.com / Sam Edelman
http://juliebessette.ca / Julie Bessette
http://www.zara.com / Zara
http://www.hudsonjeans.com / Hudson jeans
http://www.dockers.ca / Dockers
http://www.ralphlauren.com / Polo Ralph Lauren
http://www.rachelzoe.com / Rachel Zoe
http://www.lalayeah.com / LaLaYeah
FEATURED PHOTOGRAPHER INTERVIEW
1. What does this collection say about your mindset when you were creating it?
Honestly, this shoot was inspired by an incredible location that breathed hard work, dedication, and love.
2. Where do you most often find inspiration from? And when you lose it...what do u do to find it?
I look for inspiration everywhere, but I find most often in children's books, films, and illustrations. When I lose that motivation, I find it important to step away, breath, and allow myself to become inspired again organically. Forcing an idea never comes from an inspired place.
3. What do you look for and lookout for... when putting together the perfect set team?
I love my team! They are an incredibly talented group, but more importantly, they work just as hard as I do, and create an amazingly fun and exciting environment to work in.
4. Why editorial, session work? So many say it’s a dead road... why did you continue to pursue this path?
I wouldn't call it a dead road. It just doesn't pay the bills. It allows you to explore your artistic side in a way that commercial work just doesn't. I think that artists in other medias dream of having a medium to broadcast their work.
5. While on set, how do you stay focused?
I definitely DON't stay focused. But I think that's what helps me sort of derail from the script that I've written for myself. And I suppose that could sometimes end in a train wreck, but that's where having a great team - to help keep you on track - helps a lot.
6. Share with us the most unexpected thing that has happened while on set, good or bad.
My first ever studio was a rundown, old church from the 70's, previously occupied by a cult. In the middle of a massive shoot with 9 models, 4 makeup artists, and 2 stylists, the power suddenly shut off and we were in the pitch black. Two generators and a smoke-filled church later, we finally wrapped the shoot of one of my favourite series, "Chocolat."
7. Favorite quote or quotes you live by? And how do u apply them to your work? What is your personal mantra?
One of my very first mentors once told me "don't fall of the roof." There's a whole story that it comes from, but I can't remember it for the life of me. It basically reminds me on every shoot to expect the unexpected and to prepare for everything.
8. Is there anyone experience(s) in particular that you feel has made the biggest impact on your career?
I've had a lot of people impact my career. But only recently did I realize that you can't wait around for good things to happen. Figure out what you want and just attack.
9. What do you believe is a common mistake within the industry? And what can others do to avoid being a cliché?
I think its important to have a voice -- your own, distinct personality that comes across in your work. Try not to follow trends - study and understand them and find inspiration in them, but don't lose yourself in them. I also think that this is something that every artist struggles with every day of their career.
10. Favorite adult beverage? Why...and when did u first have one?
I grew up in a city where drinking is as much a part of the culture as breathing. But in recent years, I have to say I've grown to be a wine guy - something for my parents to be proud of.